Shop by effect
Twelve ways in — everything else lives one level down
Silks, rope, wallets, sponge, magazines, seasonal, tables & cases and levitation all live one level down inside these twelve — or use search, which covers all 30,000+ products.
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Fresh from the weekly newsletter — click through to watch the demo
Best sellers
Not sure where to start?
The three questions people actually arrive with
New Products
More than a website
The part no other magic shop can copy
Visit the shop
Mon–Sat 10:30am–6pm · Sun 10:30am–2pm
125 Oakton Ave, Pewaukee WI. Come in, try things, and get talked out of the wrong purchase. Call ahead on 1-262-691-8801.
Hire a magician
Birthdays, corporate events, trade shows and libraries across southeast Wisconsin. We know who’s good — they buy their props here.
Book a performer→Lectures & magic clubs
Visiting lecturers, local club nights and the people who keep Milwaukee magic going — plus the archive of past lectures.
What’s coming up→